Chopard Watches


Chopard Watches are amongst some of the best-selling at auction. Renowned for exceptional timepieces, Chopard is a name that sells exceptionally well to both watch collectors and private individuals looking for an eye-catching yet precise timepiece.  

Chopard was founded by Louis-Ulysse Chopard in Solvilier in 1860. As an artisan watchmaker, Chopard created unique precision chronometers and pocket watches, some of which he exported to the court of Tsar Nicholas II of Russia. Chopard quickly gained international repute for their superb timepieces.  

Following Louis-Ulysse’s death in 1915, his son and grandson took over the business, specialising in making ladies wristwatches and pocket watches. The pair relocated the company to Geneva in 1937. Following World War II, Chopard suffered, reducing to only five employees and eventually the company was sold in 1963 to a German goldsmith, Karl Scheufele III. The Schueffle family have owned Chopard ever since and have been responsible for some of the designs that have propelled the company to one of the most reputed watchmakers in the world.  

In 1976, the company started making their iconic Happy Diamonds watches, in which a free-floating diamond was placed in between the dial and the sapphire glass of the watch. This imaginative and playful design sells particularly well at auction, with a Happy Diamonds watch setting the world record for a price achieved for a Chopard watch at auction.  

In 1980 the company began making sports watches for men, and in 1996 developed the Chopard Manufacture in Fleurier which produces the L.U.C. movements present in Chopard timepieces today.

For a free, confidential and obligation free auction valuation, contact our specialist Liz Bailey MA FGA DGA via


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Liz Bailey


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