Bulgari Jewellery



Greek born Sotirio Bulgari opened his first jewellery shop in 1884 on the Via Sistina in Rome. From a family of silversmiths, Bulgari sold his exceptional silver creations which were well received by locals and tourists visiting the area and he opened different stores in Via dei Candotti as well as other popular tourist areas. Upon Sotirio's death in 1932, his sons Giorgio and Constantino took over the business, and these brothers are largely credited for creating the distinctly Italian Bulgari house style that we know today, embracing the use of gold and the introduction of the Serpenti collection. 

The 1970s were a time of mass expansion for Bulgari, opening stores in New York, Paris, Geneva and Monte Carlo, continuing to embrace the Italian house style, inspired by Greek and Roman classicism and bringing it into modern day, bold, and beautiful pieces.


Selling Bulgari at Auction

Bulgari is highly sought-after at auction, with high prices achieved for older pieces, as well as the modern collections that are available to buy new today such as the B.Zero1, Astrale, Monete, Serpenti, Tondo and Bvlgari collections. Jewels set with substantial diamonds and coloured gemstones such as emeralds, sapphires and rubies display the exquisite quality of this maker and as such can run into the hundreds of thousands at auction. 

Bulgari wristwatches also prove highly popular at auction, and are worth getting checked by our specialist team for an auction value.

Our specialist Fine Jewellery & Watch auctions are held four times a year and include the whole spectrum of jewellery, from modern and designer pieces to antique jewels, coloured gemstone jewellery to fine diamond rings. Our department is headed by Liz Bailey who is FGA and DGA qualified, with many years experience in the industry. We offer a free valuation service as well as a free collection service for items consigned to these auctions.

Contact our qualified specialist Liz Bailey to find out more.


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Liz Bailey


Department Specialist

+44 (0)1270 623878

Maker's Marks

Bulgari maker's marks

Signed Bvlgari

Italian assay marks - '1970AL'

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